Welcome to my web site.
I am an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia.
The Ehrenberg-Bass Institute sits with the School of Marketing at UniSA.
The Ehrenberg-Bass Institute exists to develop Empirical Generalisations in marketing and widely disseminate them.
The link to the Ehrenberg-Bass Institute is:
http://www.marketingscience.info/
My major research interests are:
Pricing - the effects of price and price changes on buyers
Competitive Market Structure - how brands gain and lose customers among each other.
I also teach the following courses:
Marketing Principles, Trading and Exchange. This is the introductory marketing course for undergraduate students.
Product and Pricing. This is a course for second or third year students. It covers broadly the topics of product / brand management and pricing.