This paper is the commencement of a large-scale project to examine the competitive structure of multiple markets.

This paper examines whether long-term customers are indeed less price sensitive. It analyses actual price increases from a service provider.

This paper examines how consumers might exhibit reference dependence, loss aversion and diminishing sensitivity to larger losses or gains. It uses a survey-based experiment in which consumers were given shopping scenarios involving the price of a good changing after they purchased it.