There is a variety of data
here.
I'm hoping to add more data to this site over time.
Time-series
data
This is a time-series data set for a
consumer packaged good category over several years.
The data file is in excel format.
It comprises weekly sales and price for the leading brands
in a condiment category.
This is the data I used for "Assessing the Impact of a
Massively Successful Price Promotion" in Journal of Product
and Brand Management 2004.
You are welcome to use it.
time series
condiment
Salty
Snacks data - competitive market
structure
This
is the table of 'purchase duplications' for the salty
snacks
learning exercise on competitive market structure.
salty snacks
purchase duplications
Salty Snacks Teaching & Learning
Exercise
This is the PDF version of the exercise. We have found it
works well
as a workshop or tutorial exercise.
This is the 'student' version with no answers.
If you are an academic and want the answers for teaching
purposes, please email me.
salty snacks
V5_student_version
Customer
survey - service quality and 'gap' data
This is data from a survey of consumers about their level
of satisfaction
with their "main financial institution" - their bank or
credit union.
The consumers are randomly selected members of the public.
The survey asked about 'importance' and 'performance'
ratings.
It also has 'global' or overall service measures and a
question about first choice of brand
if the respondent needed a new product.
There are 101 respondents in the data set.
The data is in excel format with a data guide.
This data set may be useful for psychometricians or service
quality researchers.
Service Quality & Gap
data
Service
Quality / Satisfaction data
Here are two data sets from a study in 2001 that looked at
whether 5 point scales produced different data
characteristics than 11 point data.
The data comprise a series of questions on specific service
or satisfaction
elements plus a global "overall" evaluation question.
The data is in excel format with a data guide.
This data set may be useful for psychometricians or service
quality researchers.
2001 scale points cafeteria
data
2001 scale points taxis
data
Test
this is just a test of certain ways to link files to this
page. Please ignore.
Brand equity rough paper
Brand Equity as a Price
Premium