Refereed Journal Articles

"Do data characteristics change according to the number of scale points used ? An experiment using 5 point, 7 point and 10 point scales". Forthcoming in International Journal of Market Research, 2007.

"Regularities in Buyer Behaviour and Brand Performance - the Case of Australian Beer". Forthcoming in Brand Management, 2007.

"Can A Brand outperform competitors on cross-category loyalty ? An examination of of cross-selling metrics in two financial services markets". Journal of Consumer Marketing Vol 23, 7, 2006. With Kerry Mundt and Byron Sharp.

“Interpretation of Brand Penetration Figures that are reported by sub-groups” Journal of Targeting, Measurement and Analysis for Marketing Vol 14, 2, 2006.

“Recall of Radio Advertising in low and high advertising clutter formats” International Journal of Advertising Vol 25, 1, 2006. With Erica Riebe.

“Loyalty to Price Tiers in Purchases of Bottled Wine” Journal of Product and Brand Management Vol 14, 1, 2005. With Jenni Romaniuk.

“The Effects of a Massively Successful Promotion on Brand, Competitor and Category Sales”. Journal of Product and Brand Management Vol 13, 5, 2004.

“Price changes and defection levels in a subscription-type market: can an estimation model really predict defection levels ?” Journal of Services Marketing Vol 18 No. 1 2004.

“Interviewer Evaluations of Interview Quality”. Australasian Journal of Market Research, Vol 10, 2 2002. Click here for fulltext.

“A Marketing Economy of Scale – Big Brands Lose Less of their Customer Base”. Marketing Bulletin, Vol 13 2002. With Erica Riebe, Byron Sharp and Nick Danenberg.

“The Impact of Different Scale Anchors on Responses to the Verbal Probability Scale”. Canadian Journal of Marketing Research, Vol 20, No. 1 2002. With Erica Riebe. Click here for fulltext.

“Further Evidence on the Predictive Accuracy of the Verbal Probability Scale: The case of Household Bill Payments in Australia”. Journal of Financial Services Marketing, March 2002.

“Five Point vs Eleven Point Scales – Does it Make a Difference to Data Characteristics?” Australasian Journal of Market Research, January 2002. Click here for fulltext.

“What is Differentiation and How Does it Work” Journal of Marketing Management, October 2001. With Byron Sharp.

“Do SERVQUAL dimensions emerge from Mystery Shopping data ? A Test of Convergent Validity” Canadian Journal of Program Evaluation, Vol 16 No 2 2001. With Michelle Lowndes. Click here for fulltext.

"The Effect of Mentioning a Scale Mid-point While Administering a Customer Satisfaction Questionnaire Via Telephone" Australasian Journal of Market Research, January, Vol 9 No. 1 2001. Click here for fulltext.

"Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data". Australian Journal of Management, Vol 25 No. 2, 2000.

"The Reliability and Validity of Objective Measures of Customer Service: Mystery Shopping" Australasian Journal of Market Research 2000 January, Vol 8 No. 1. With Byron Sharp. Click here for fulltext.

"The Impact of Question Wording Reversal on Probabilistic Estimates of Defection/Loyalty for a Subscription Product" Marketing Bulletin, Vol 11 2000.

“The Relationship between Subjective and Objective Company Performance Measures in Market Orientation Research: Further Empirical Evidence”, Marketing Bulletin Vol. 10 1999 .

“Case Study - Doing a Market Assessment for an Unfamiliar Product”, Journal of Marketing Practice: Applied Marketing Science, 1998, 4, (No. 8) pp. 221-230.

“Independent Empirical Support for Porter’s Generic Marketing Strategies? A Re-analysis using Correspondence Analysis”, Journal of Empirical Generalisations in Marketing Science 1996, 1, pp. 36-53. With Byron Sharp.

Refereed Conference Papers

Segmentation for Private Label and National Brands – an examination of “within demographic market share”. Australian & New Zealand Marketing Academy Conference, Queensland University of Technology, Brisbane 2006. With Rui Hua (Susan) Huang.

Double Jeopardy Deviations for small and medium share brands – how frequent and how persistent ? Australian & New Zealand Marketing Academy Conference, Queensland University of Technology, Brisbane 2006. With Vipul Pare.

An experiment gauging affective responses to hypothetical price changes – extending ‘prospect theory’. Australian & New Zealand Marketing Academy Conference, Queensland University of Technology, Brisbane 2006.

Evaluation Sets in Financial Services. Australian & New Zealand Marketing Academy Conference, University of South Australia, Adelaide 2004. With Kerry Mundt & Byron Sharp.

Using the Juster Scale to examine reference price effects, using a new environmentally-friendly consumer product as a test case. Australian & New Zealand Marketing Academy Conference, University of South Australia, Adelaide 2004. With Erica Riebe.

Cannibalisation arising from price promotions Wine Colloquium 2003, Wine Marketing Research Centre, University of South Australia Adelaide 2003.

Responses to Scale Categories follow a ‘Double Jeopardy’ pattern. Australian & New Zealand Marketing Academy Conference. Deakin University, Melbourne 2002

The Effects of a Big Price Promotion on Brand, Competitor and Category Sales. Australian & New Zealand Marketing Academy Conference. Deakin University, Melbourne 2002

The Effect of Ad Clutter on Recall Australian & New Zealand Marketing Academy Conference. Deakin University, Melbourne 2002. With Erica Riebe and Byron Sharp.

Comparing Data Gathered Using 5 point versus 11 Point Scales. Australian & New Zealand Marketing Academy Conference. Massey University, Albany NZ 2001.

A Marketing Economy of Scale – Big Brands Lose Less of Their Customer Base Than Small Brands. Australian & New Zealand Marketing Academy Conference. Massey University, Albany NZ 2001.

"Drivers" of Service Quality: The Effects of Level and Variance (substantially updated from 1999 paper) European Marketing Academy Conference, Norway 2001. With Narelle Page.

Further Evidence on the Predictive Accuracy of the Verbal Probability Scale: The Case of Household Bill Payments Australian & New Zealand Marketing Academy 2000 School of Marketing and management, Griffith University, Qld. With Erica Riebe and Amelia Giannopoulos.

The Impact of Different Scale Anchors on Responses to the Verbal Probability Scale. Australian & New Zealand Marketing Academy 2000 School of Marketing and Management, Griffith University, Qld

"Drivers" of Service Quality: The Effects of Level and Variance. Australian & New Zealand Marketing Academy 1999 School of Marketing, University of New South Wales Sydney (ed.) J. Cadeaux.

Market Orientation vs Other Business Approaches, and Their Relationship to Profitability. Australian and New Zealand Marketing Academy Conference 1998, Dunedin, New Zealand, 571-586.

Business Orientation Scales: Development and Psychometric Assessment. 27th European Marketing Academy Conference 1998, Stockholm, pp. 461-478. With Margaret Faulkner and Byron Sharp.

Are Some Aspects of Service Quality Assessment More Subjective Than Others? Australian and New Zealand Marketing Academy Conference 1998, Dunedin, New Zealand, pp. 545-557. With Michelle Lowndes and Erica Riebe.

The Reliability & Validity of Objective Measures of Customer Service. Australian and New Zealand Marketing Academy Conference 1998, Dunedin, New Zealand, pp. 558-570. With Byron Sharp.

An Empirical Investigation of the Relationship Between Three Types of Loyalty. Australian and New Zealand Marketing Academy Conference 1998 Dunedin, New Zealand, 2243-2253. With Byron Sharp and Sharyn Rundle-Thiele.

Undertaking a Market Assessment for an Unfamiliar Product - A Case Study. Australian and New Zealand Marketing Educators Conference 1997, Melbourne, pp. 1158-1166.

Developing Business Orientation Scales. Australian and New Zealand Marketing Educators Conference 1997, Melbourne, pp. 985-998. With Byron Sharp and Margaret Faulkner.

Three Conceptualisations of Loyalty. Australian and New Zealand Marketing Educators Conference 1997, Melbourne, pp. 1283-1293. With Byron Sharp and Sharyn Rundle-Thiele.

Measuring Differentiation. Australian and New Zealand Marketing Educators Conference 1996, Auckland, NZ, pp. 837-846. With Byron Sharp.

What is Differentiation and How Does it Work? Australian and New Zealand Marketing Educators Conference 1996, Auckland, NZ pp. 822-836. With Byron Sharp

Toward a Business Orientation Typology. Southern Marketing - Theory and Applications, proceedings of the Australian Marketing Educators' Conference 1996 Adelaide, pp. 521-545. With Byron Sharp.

A Small Empirical Study of Business Orientations and the Performance of Firms. Southern Marketing - Theory and Applications, proceedings of the Australian Marketing Educators' Conference, 1996, Adelaide, 546-565.

Generic Marketing Strategies: A Correspondence Analysis of Hooley Et Als' (1992) Findings. Academy of Marketing Science World Marketing Congress, 1995 Melbourne, pp. 61-72. With Byron Sharp.

A Review of Strategy Typologies. Southern Marketing: Theory and Applications - Australian Marketing Educator's Conference Adelaide, 1994, pp. 547-566. With Byron Sharp.

Does Competitive Strategy Demand Differentiation? A Review of the Deficiencies of Porter's Competitive Strategy Typology. ANZAM Conference, 1994, Wellington, New Zealand. With Byron Sharp