Yearly review of activities for 2006.

These are what I consider noteworthy (among the usual plethora of academic work):

1. Examined Ms. Judith Holdershaw's (excellent) PhD thesis.
2. Successfully posted a data analysis exercise called 'Salty Snacks' on ELMAR that received many hits and requests from academics for further information to use it in teaching.
3. Published three papers (Journal of Targeting, Measurement & Analysis; International Journal of Advertising; Journal of Consumer Marketing).
4. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 students (with lots of help); and taught "Product and Pricing" to 180 students.
5. Made two presentations at large industry events: "Strategic Pricing" and "Marketing Metrics" both held in Sydney


Yearly review of activities for 2007.


1. Examined Marcin Pont's PhD thesis (Deakin University).
2. Again co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students (with lots of help); and taught "Product and Pricing" to 180 students.
3. Spoke at three large industry conferences: 'In-store excellence' (Sydney), 'Strategic Pricing' (Sydney) and 'Pharmacy 2007' (Hobart).
4. Co-wrote a report for Corporate Sponsors of the Ehrenberg-Bass Institute on the topic of 'the proportion of volume sold on deal' in packaged goods markets.
4. Had a PhD student, John Wilkinson, successfully complete his thesis and pass.