Yearly review of activities for 2006.

These are what I consider noteworthy (among the usual plethora of academic work):

1. Examined Ms. Judith Holdershaw's (excellent) PhD thesis.
2. Published three papers (Journal of Targeting, Measurement & Analysis; International Journal of Advertising; Journal of Consumer Marketing).
3. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 students (with lots of help); and taught "Product and Pricing" to 180 students.
4. Made two presentations at large industry events: "Strategic Pricing" and "Marketing Metrics" both held in Sydney


Yearly review of activities for 2007.

1. Examined Marcin Pont's PhD thesis (Deakin University).
2. Again co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students (with lots of help); and taught "Product and Pricing" to 180 students.
3. Spoke at three large industry conferences: 'In-store excellence' (Sydney), 'Strategic Pricing' (Sydney) and 'Pharmacy 2007' (Hobart).
4. Co-wrote a report for Corporate Sponsors of the Ehrenberg-Bass Institute on the topic of 'the proportion of volume sold on deal' in packaged goods markets.
4. Had a PhD student, John Wilkinson, successfully complete his thesis and pass.


Yearly review of activities for 2008.

1. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students each study period (with lots of help); and taught a new course, "Brand Management" to over 180 students.
2. Wrote a report for Corporate Sponsors of the Ehrenberg-Bass Institute on the topic of "Cross-Brand Cannibalization Kills the Profitability of Price Promotions".
3. Two journal publications, one in Journal of Brand Management, one in International Journal of Market Research.


Yearly review of activities for 2009.
1. Co-taught the introductory marketing principles course twice with Larry Lockshin to over 600 undergraduate students each study period (with lots of help); and taught the undergraduate course, "Brand Management" to over 180 students.
2. Published five journal articles, including one in the Journal of Service Research.
3. Published in two industry outlets, Marketing Research and the Wall Street Journal.


Yearly review of activities for 2010.
1. Published the Salty Snacks teaching case with Richard Ivey publishing.
2. Published in Journal of Business Research with Madga Nencyz-Thiel, Jenni Romaniuk and Byron Sharp.
3. Published a Chapter (co-authored with John Scriven, LSBU) on pricing in the book "How Brands Grow" (Oxford University Press)
4. Taught the undergraduate course, "Brand Management" to over 250 students and Introductory Marketing to 500 students in the first half of the year.
5. Delivered in-house industry seminars to five different industry sponsors who help fund the Institute's work.