Yearly review of
activities for 2006.
These are what I consider noteworthy (among the usual plethora of
academic work):
1. Examined Ms. Judith Holdershaw's (excellent) PhD thesis.
2. Successfully posted a data analysis exercise called 'Salty
Snacks' on ELMAR that received many hits and requests from
academics for further information to use it in teaching.
3. Published three papers (Journal of Targeting, Measurement &
Analysis; International Journal of Advertising; Journal of Consumer
Marketing).
4. Co-taught the introductory marketing principles course twice
with Larry Lockshin to over 600 students (with lots of help); and
taught "Product and Pricing" to 180 students.
5. Made two presentations at large industry events: "Strategic
Pricing" and "Marketing Metrics" both held in Sydney
Yearly review of activities for
2007.
1. Examined Marcin Pont's PhD thesis (Deakin University).
2. Again co-taught the introductory marketing principles course
twice with Larry Lockshin to over 600 undergraduate students (with
lots of help); and taught "Product and Pricing" to 180
students.
3. Spoke at three large industry conferences: 'In-store excellence'
(Sydney), 'Strategic Pricing' (Sydney) and 'Pharmacy 2007'
(Hobart).
4. Co-wrote a report for Corporate Sponsors of the Ehrenberg-Bass
Institute on the topic of 'the proportion of volume sold on deal'
in packaged goods markets.
4. Had a PhD student, John Wilkinson, successfully complete his
thesis and pass.