Yearly review of
activities for 2006.
These are what I consider noteworthy (among the usual plethora of
academic work):
1. Examined Ms. Judith Holdershaw's (excellent) PhD thesis.
2. Published three papers (Journal of Targeting, Measurement &
Analysis; International Journal of Advertising; Journal of Consumer
Marketing).
3. Co-taught the introductory marketing principles course twice
with Larry Lockshin to over 600 students (with lots of help); and
taught "Product and Pricing" to 180 students.
4. Made two presentations at large industry events: "Strategic
Pricing" and "Marketing Metrics" both held in Sydney
Yearly review of
activities for 2007.
1. Examined Marcin Pont's PhD thesis (Deakin University).
2. Again co-taught the introductory marketing principles course
twice with Larry Lockshin to over 600 undergraduate students (with
lots of help); and taught "Product and Pricing" to 180
students.
3. Spoke at three large industry conferences: 'In-store excellence'
(Sydney), 'Strategic Pricing' (Sydney) and 'Pharmacy 2007'
(Hobart).
4. Co-wrote a report for Corporate Sponsors of the Ehrenberg-Bass
Institute on the topic of 'the proportion of volume sold on deal'
in packaged goods markets.
4. Had a PhD student, John Wilkinson, successfully complete his
thesis and pass.
Yearly review of
activities for 2008.
1. Co-taught the introductory marketing principles course twice
with Larry Lockshin to over 600 undergraduate students each study
period (with lots of help); and taught a new course, "Brand
Management" to over 180 students.
2. Wrote a report for Corporate Sponsors of the Ehrenberg-Bass
Institute on the topic of "Cross-Brand Cannibalization Kills the
Profitability of Price Promotions".
3. Two journal publications, one in Journal of Brand Management,
one in International Journal of Market Research.
Yearly review of
activities for 2009.
1. Co-taught the
introductory marketing principles course twice with Larry Lockshin
to over 600 undergraduate students each study period (with lots of
help); and taught the undergraduate course, "Brand Management" to
over 180 students.
2. Published five journal articles, including one in the Journal of
Service Research.
3. Published in two industry outlets, Marketing Research
and the Wall Street Journal.
Yearly review of activities for
2010.
1. Published the Salty Snacks teaching case with Richard Ivey
publishing.
2. Published in Journal of Business Research with Madga
Nencyz-Thiel, Jenni Romaniuk and Byron Sharp.
3. Published a Chapter (co-authored with John Scriven, LSBU) on
pricing in the book "How Brands Grow" (Oxford University
Press)
4. Taught the undergraduate course, "Brand Management" to over 250
students and Introductory Marketing to 500 students in the first
half of the year.
5. Delivered in-house industry seminars to five different industry
sponsors who help fund the Institute's work.