Price
Discounting: is it a Muggles Game ? B&T, July 2003. with Jenni
Romaniuk
Marketing Gurus – Approach with Caution. Admap, 2003.
Frequency and Ad Clutter – where do they meet ? B&T, 2003
With Byron Sharp and Erica Riebe
De-bunk a Marketing Guru for Fun and Profit. B&T, February
2002
Loyalty Myths. Australian Professional Marketing, May 2001. With
Virginia Beal.
Price Conscious ? Australian Professional Marketing, April 2001.
With John Scriven.
Price Promotions - what to expect. B&T, March 2001
Dick Smith Foods - Success Will Depend on Financial Committment.
B&T, March 2000. With Rachel Kennedy.
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